It truly doesn’t matter whether you are selling marijuana merchandise, running a dispensary, or are getting an edible company off the ground; the product simply doesn’t sell itself. There are all sorts of entrepreneurs that enter the cannabis sector expecting it to be easy money, only to find out that they lack the business acumen, social skills, or marketing savvy to truly network and build a business over several years. Of course, that doesn’t mean that all is doomed. There are all sorts of ways to optimize cannabis-related content, but here are some low-cost marketing methods to ensure that more people know about your cannabis company than ever.
Study Social Media
If you have a cannabis company, there is absolutely no reason why you shouldn’t be keeping up with everything related to the industry. This also includes finding out why certain companies have been able to carve out a name for themselves, whether it’s on Twitter, Instagram, Snapchat, or another social media platform. Is it because they are posting clever memes? Do they engage in witty banter with customers? Are they posting about new regulations regarding the marijuana industry, and keeping their supporters up-to-date about overall marijuana legalization?
This is an easy to way to develop tactics that can lead to new followers and potential customers. It also costs nothing! Take this knowledge and attempt to curate content of your own. If the methods start working, you can eventually hire a social media strategist to handle your accounts for you.
Ask For Feedback
It doesn’t matter whether you are running an online store, a physical retail shop, or another type of business – there is always a customer that has purchased goods and/or services from the competition. It isn’t hard to develop a loyal customer base over some time, but many businesses make the mistake of strategizing without ever truly asking the customer what they want.
There is incredible insight into finding out what the competition is doing, whether it’s knowing about what discounts a head shop may have offered a customer in the last city he/she lived in, or whether social media contests help overall customer engagement and retention. If you find a customer constantly coming back, ask what he/she thinks you can do to improve your business.
Stay On Top Of Trends
It doesn’t matter what sector your business is in; there are always evolving trends. Customers are fickle, and they want always want something new. There’s a reason why so many dispensaries are embracing new products, whether it’s CBD pet food or the vaping industry creating new streams of revenue.
Of course, this isn’t simply about understanding what trends are strengthening, it’s also about exploring what products will be coming soon, and how to stay ahead of the curve. Marijuana is enjoyed by millions the world over, and that’s the reason why large corporations are interested in creating everything from CBD-infused ice cream to marijuana-infused beer. The entrepreneurs that are focused on when these new products will be regulated will undoubtedly profit from their foresight.